Seagate
Seagate Living Logo
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Seagate Living Logo
We wanted to mitigate the perception of data as something sterile. Data is more than zeros and ones, it holds our memories and innovations. Data is alive. Which is the message behind the new brand identity we helped create for Seagate’s Living Logo. We partnered with Pet Gorilla to create the WebGL web component. It’s made up of digital data that is always changing, and is a first logo of its kind! Individually managed digital, video, and installation production.
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