Frito Lay Canada
Play Loud – 150 Goals
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Play Loud – 150 Goals
When Christine Sinclair – Canada’s most beloved soccer player – announced her retirement we knew we needed to quickly create a send off as impressive as her legacy. As homage to her record breaking 190 soccer goals we put together 190 unique placements showing goals from 190 young women. Individually managed digital banners, Play Loud newspaper + OOH and social.
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