BMW 3D Digital Billboard

BMW 3D Digital Billboard

We had the opportunity to display multiple BMW car launches on a New York Times Square Billboard. Using anamorphic 3D animation, we built CG environments to showcase eye-popping animations. For XM we built a luxury stage while the vehicle drives down mountains and nearly right off the billboard. For the BMW x Kith collaboration, we were able to show the 1602 Elektro – the brand’s first all-electric call, from 1972! – time travel and transform into the new custom-edition BMW i4 M50.

Work

• XM

• KITH

Media

• Ad Week These Animated BMW Ads Turn a Times Square Billboard into a 3D Roadway

• Muse by Clio BMW Rolls Big With Jaw-Dropping 3D Billboards in Times Square GS&P drives XM launch and Kith collab