Lunchables Grilled Cheesies

Lunchables Grilled Cheesies

Kraft Heinz Lunchables launched their first frozen meal for kids. Their product uses a unique 360Crisp Technology which yields a surprisingly effective crunch to the sandwich, so we used a child’s perspective to imagine what is happening inside the microwave while the sandwich is getting crisped.

We partnered with Renee Zahn at BlinkInk to imagine “kid-fueled” daydreams in a stop motion world. Mixing live action stop motion puppets the results yielded a memorable, weird and charming imagination sequence. Managed Integrated campaign including broadcast, digital banners, social videos and print deliverables.

Work

• Paradise

• Dr Crispy

Media

• Fast Company Inside Kraft Heinz’s epic cheese pull to create a 60-second, microwaveable grilled sandwich

• Marketing Dive Lunchables brings kids’ imaginations to life for Grilled Cheesies debut