Boston Beer Company
Sam Adams Equity
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Sam Adams Equity
Boston Beer Company was looking to create two years worth of broadcast content in a streamlined and cost efficient fashion. We partnered with Win Bates to bring to live 18x scripts capturing 7x products across all seasons and holidays. In three days we were able to capture enough content to cover all broadcast needs for the brand for two years – over 140 deliverables total. Individually responsible for process development to streamline workflow for all broadcast production needs across broadcast and social.
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